Why Our Video Content Is Different
Attention-Grabbing Content
Getting attention online is hard, but keeping it, well, that’s even harder. The stats from our YouTube channel show that after nearly 65,000 views, our video content has an average watch time is 8 minutes 12 seconds. That’s the average watch time!
Why is that important? Because if you can’t hold people’s attention, you can never get the ROI on your video content. 8 minutes 12 seconds is longer than most company videos. And there are very few production companies in the world that can boast of average watch time numbers like this.
Clearly, from these 2025 stats, attention spans are not becoming shorter. People are just a lot more fussy about the type of content they watch. Make the right content, and people will happily spend time with your company.
Influence Where It Matters
It’s easy to flick past video content on a phone. We do it all the time. But when someone takes time to watch your content on a big screen, you know you have influence.
Our stats clearly show that over 65% of people are watching our video content on a big screen. Yet companies are making mobile friendly content that people just flick past. Here today and gone tomorrow. The money companies spend on digital but can’t infiltrate people’s private lives is quite staggering.
To us, this is the biggest missed opportunity. Your company has the ability to be part of the lives of your ideal audience. You have the ability to get time on their TV, in their living room. Our stats show not only is this possible but it’s actually what your audience wants.
Always Attracting Clients
Videos and content your company makes should continue to work long after they’re created. This is vital if you want any ROI on your content creation. If you have videos sitting on any platform not getting views, they simply don’t work.
We haven’t created any videos in nearly a year on our YouTube channel, but it generates over 8,000 views a month. Over 1,000 watch hours, and most of those views happen on a TV.
Most companies struggle to get views like this, but in our case study, you see how we can 22x normal views. Generate 1,000s of views in a couple of days just by applying our frameworks.
Download The Case Study
Perfect Timing
Being there right when your ideal clients are looking is vital. Why spend all that money on creating content that is unfindable? Or not even optimised for search.
This is something we have paid a lot of attention to, and you can see it from our stats. YouTube search is our biggest driver of views, meaning when they’re looking, we’re there. All content needs to be made in this way if you ever want any ROI.
That means a different perspective, structure and method in making your content not only searchable but watchable. Traditional videos just don’t work like this and can cost companies time and money with no results.
Make Your Content Count
Having people watch your content after you’ve made it is often overlooked. We don’t want to just make content to tick a box. That content needs to go to work for us.
Our videos on just one platform have generated 40,155.8 hours of watch time so far. That’s a mind boggling 1,673 days which is equal to 4.58 years. And it is still growing day by day and hour by hour.
Videos like this are the building blocks to a digital presence that can change a company’s marketing forever. When people start to spend this much time with your brand they become not just fans but superfans.
Single Video Stats
Make Each Video Count
You never really get to see behind the curtain on people’s YouTube channels, so here is ours. This video has generated nearly 10,000 views and 1,750.1 watch hours. That’s a crazy 73 days!
The average view time is over 10 minutes, and most of those views were on a TV. You will also see how much it was shared on WhatsApp. These are the key things we are looking for in a video.
We are looking to create videos that people sit down and watch on a TV, and they share in private groups.
Perform On All Platforms
People are spread across all different platforms and types of media. That means wherever your company puts content, it has to work. After developing our framework for video, we wanted to test it with different media types.
You can tell by the image above that it worked well. In fact, with only 1,000 subscribers on YouTube, we were consistently able to challenge the biggest creators in the world for the top of the podcast charts. We rarely left the top 10.
Having another outlet for content helped us to reach more people at different times of day, creating an ecosystem of content. Podcasting was more powerful than we expected and can be done quite easily when you understand what actually matters.
Make Your Brand Heard
It’s never been more important to cut through the noise online. That’s why we did this R&D. Theories are great, but proof is something that can’t be denied.
Being able to shoot straight into the top ten of the podcast charts with only a small following means a few things. The first is that you don’t need a massive following to compete in today’s day and age.
Second, a lot of so-called “Gurus” have no clue what they’re talking about and don’t have the proof to back their claims.
Thirdly, and most importantly, just because somebody or a company can record a podcast or shoot a video doesn’t mean they know how it works. How to get attention. How to hold that attention.